Your online reputation is your storefront

You would not let your front window go dusty for three years. Your review profile is the same window, and for most customers it is the only one they ever look at.

Keep the basics current: hours, photos, services, and above all recent reviews with real detail in them.

Detail is what sells. "Fixed my AC on a Sunday in July" convinces a stranger far more than "great service".

Ask enough people and that detail shows up on its own. That is the whole trick.